Give crisp and precise information regarding product or services
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Provide customised information to repeat customer
Eliminate the membership and signup process for payment
Reduce the number of clicks from landing page to payment once and reduce it again
Using behavioral tracking software for optimised user experience
Create engaging audiovisual user interface
Induce surprise elements in the website to keep them stick to website till the payment is done
Learn about the top 5 problems faced by new startups in providing customer service here - http://fromthediaryofmentor.blogspot.in/2012/02/top-5-problems-faced-by-new-business.html
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