Why you should listen to Heart over Brain while making business decisions!

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Solution also needs maintenance

We are always looking for permanent solution in business and personal life, or solution to solve the problems of world, the poverty, hunger, or financial meltdown, fighting back to solve the problem. There is no conclusion, no single solution when we are searching for answer.

Solutions are temporary and fleeting in nature, larger the issue more volatile is the solution, in business every day throws a new challenge, and one need to respond sincerely with appropriate answer, keeping in mind that this solution is temporary in nature, solution has to be reinvented in course of time in the light of ever changing business landscape and technological evolution, even if the problem remains same. 

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How to earn money fast and how about a second job?

There are no shortcuts as such to earn money fast, but there are ways and tricks to enhance the possibilities and probability of earning money faster than business as usual. It needs hard work and determination backed by industry knowledge. You need to choose an industry, which is your area of interest, but be cautious to choose an industry which has either future growth potential or proven good track record.  One has to be persistence with a touch of patience, but should be ready as well to take the risk.

Risk has to be calculated and you should not put everything at stake in one go. One should be ready with a realistic backup plan as well. 

One suggestion for people with regular job who are also aspiring future entrepreneur is that you should expand your knowledge base in your future business area while you are continuing your day job and you can also expand your area of operation, may be a secondary income apart from your day job either in your chosen field or through, blogging, affiliate marketing, writing, freelance job etc. to support your dream. When there is a regular and sufficient income from your second job you can either continue with your second job with continuously reinventing your strategies or you can switch your job for a full-fledged launch of personal business. 

Learn how to materialise every Business Opportunity which comes your way in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/never-miss-business-opportunity-again.html

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What should be the Long-term Targets of an online business and startups?

It’s very important to have a vision for any company and its process and strategies should be aligned to that long term vision to make it sustainable. Long term targets are generally macro level targets spread over the period of 10 to 15 years or more. Some of the essential long term targets for any online business can be-

To get established as a trusted and honest brand

To get recognized as one of the leading business faces of the industry

To get recommended as a stable brand with strong track record and consistent performance

To be known for excellence in service and product

To globally establish itself as a known brand

Should have a client portfolio which showcases some of the biggest and trusted  brands nationally and worldwide

Should have a project portfolio which showcases a healthy mix of projects which help establish company’s expertise

To accomplish some of the most challenging tasks in their industry

Should have a well established company culture and Vision in which employees have faith.

Learn Top 10 suggestions for new start-ups and entrepreneurs - http://bit.ly/zU5soj

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What should be the "Medium-term Targets" of online business startups?

Getting recognized and getting positive publicity in virtual world is much easier than the physical market domain and every startup should utilise the marketing and brand building advantages of virtual world

They need to get established as a brand in the period of 3-5 years nationally while spreading its presence globally.

They need to get noticed and get compared with some of the big companies in their industry, due to their uniqueness, innovation and great services, if not on financial parameter.

They need to expand their business in term of manpower in this growth period, they need to hire and retain faithful employees to share workload so that they can focus on larger picture

They need to start leveraging their business through synergy with similar business possibilities, like expanding their product base,

They should have a long list of loyal clients and repeat customers by now-  list length will depend on niche, demand and competition

They should have even longer list of prospective clients by now, 50 to100 or more depending, niche, location, demands etc.

They should definitely get coverage by both social and print media in the period of 3-5 years either for their contribution to that particular industry or for their unique approach, product or services, or at least for some good reason. Its very important for brand positioning.

Learn about Long-term Targets of an online business and startups http://fromthediaryofmentor.blogspot.in/2012/03/what-should-be-long-term-targets-of.html

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How to manage Business risk

Take calculated risk

Never put all your eggs in one basket

Have a functional back up plan ready

Assess vulnerability of your business plan on different parameters and varied possible future scenarios

Keep a flexible business mindset to quickly negotiate changing business dynamics

Don't regret on mistakes made, learn from mistakes, change the strategies and move forward

Maintain professionalism in in your work even if you are doing business with friends,

Always keep few alternate revenue sources or prospects around your business, it will give you hope and boost your moral when business in down.

Always be prepared to materialize approaching business opportunity

Learn how to materialise every Business Opportunity which comes your way in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/never-miss-business-opportunity-again.html

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Reading bestsellers before it’s written

You can't really afford to wait till someone gets inspired or disappointed or elevated or frustrated from everyday life or everyday business and compiles vivid colorful stories and experiences to mesmerize you, writes it down, get it published and waits till it hits the chart of bestseller, and book goes viral. By the time you are reading the book on a business trip journey or on a lazy Sunday afternoon story is as old as the first inspiration of bestseller writer which might be as old as his or her childhood memory or a decade or a year or few months old. You know the lightning pace at which the world and technology is changing, strategies evolving, myths are made and broken, breakthrough happening and believes are shattered as well as strengthened. You can judge yourself the relevance of those consolidated ideas in form of literature at this moment. 

Why not to have a glimpse of what’s going on at present in the human psyche and interaction, their hopes and aspirations. Why to wait till some skilled author will compile all this for you. Why not to go and read the first hand experiences and aspirations and lessons of millions out there writing every bit of their mind, a collective real time literature of mankind on blogs and forums and websites. Just be wise enough to know which information to relevant and which to discard. 


Similar is the process to understand your business from customer’s point of view. Now learn how to build and sell brand image of your business in following article- http://fromthediaryofmentor.blogspot.in/2012/02/6-ways-to-improve-your-products-and.html

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Why and how of customer service

Why customer service?

It helps you retain customers

Returning loyal customers

You get word of mouth publicity

If your product is same as your competitors, you should have something sort of service edge which will keep customers busy talking about

How to service?

Customized services

Deliver wow

Launching regular new products will keep customers busy and coming back

Learn what are the top problems faced by new business owners in providing customer service in the following post -http://fromthediaryofmentor.blogspot.in/2012/02/top-5-problems-faced-by-new-business.html

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How to minimise obstacles between customer and product online

Give crisp and precise information regarding product or services

Provide customised information to repeat customer

Eliminate the membership and signup process for payment

Reduce the number of clicks from landing page to payment once and reduce it again

Using behavioral tracking software for optimised user experience

Create engaging audiovisual user interface

Induce surprise elements in the website to keep them stick to website till the payment is done

Learn about the top 5 problems faced by new startups in providing customer service here - http://fromthediaryofmentor.blogspot.in/2012/02/top-5-problems-faced-by-new-business.html

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Some tricks of the tech-trade for service delivery business-

You need to have strong data base (single largest qualification criteria) of all the existing and future prospective clients, (let it grow)


You need to track your transactions using behavioral tracking software/ systems, 


Understanding nature of customers in terms of frequency, choice of product, etc.. and offer similar promotional products and services 


Technology will help provide tailored service experience to individual customers.


It will help you make loyal customers by exceeding there expectations, every time they come back to you


Word of mouth Publicity

Learn about the top 5 problems faced by new startups in providing customer service here - http://fromthediaryofmentor.blogspot.in/2012/02/top-5-problems-faced-by-new-business.html

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Business on the go - Ever ready entrepreneur

Always be dressed and presentable in business hours and beyond - 

  *You are the image of your company

  * Well dressed look increases your confidence level
 - Let the people enjoy your company and presentable personality 

Always keep your plug and play USB storage device with you-

                                You never know when is the next presentation

·                            You don't want to lose that precious new client  

·                             Keep Your Company information / proposal ready in different format

·                            Keep your company profile presentation updated

Keep your business relevant numbers and information at your fingertips

Keep one page profile/ project summary with you 

Learn tricks of “one page” business success strategies in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/one-page-business-philosophy.html

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How to keep business proposal and project schedule realistic

It's easy to get swayed away by sheer numbers - do regular reality check

Don't get overenthusiastic with numbers - get your numbers validated by partners / trusted others

Overall business plan should make sense to your over-skeptical clients

Keep all the odd possibilities in mind while preparing project time schedule 

Business strategies should reflect in numbers and should complement each other

Try to foresee all the future obstacles and keep the time schedule flexible enough to accommodate the time lost due to this obstacle

Learn how and why to use Mindmapping tools which helps you streamline your business and makes your business plans realistic- http://fromthediaryofmentor.blogspot.in/2012/02/why-entrepreneur-should-start.html

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The most crucial period on business timeline

Every Business has a growth timeline and it witnesses many ups and downs as well as achieved milestones on its growth trajectory, but one of the most important time period in its growth timeline is the time when business expands- "scaling up business". Expanding and taking business to the next stage is a volatile time period unless perceived and planned beforehand. Its the time when many individuals at middle management level gets involved in a business which was originally started by one or few enthusiastic entrepreneur with few helping hands at bottom level of business.

In business or corporate arena it is said that "one should hire smarter people "  but at times in course of business expansion, business owners feel little threatened  by the pool of smart middle management which they just hired, it becomes little difficult for the owner to handle sudden growth in number of employee. Founder entrepreneurs can't do every work on their own, they should learn to develop trust in its employees and should focus on most important aspect of business development, finance and macro management.

Entrepreneur should develop a company culture from the get go to encourage and develop trust of employees in the vision of company keeping inevitable future expansion of the business.

Business expansion demands thoughtful consideration of acquisition, merger and partnerships. Learn what precautions need to be taken while forming partnership with friends and close associates in the next article - http://fromthediaryofmentor.blogspot.in/2012/02/what-precautions-needed-to-form.html

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How to leverage your business in 7 easy ways

Find out other similar area of business expansion

Create and maintain a synergy between these businesses

Cross-promote your products using products complimenting to each other through your different business

Faster service and turn-around time using business process re-engineering

Automate as many services and process as possible - Auto reply, FAQ etc.

Utilize Social media potential

Outsource time consuming complicated processes with predefined operating procedure"

You should learn how much value you have created for yourself through your expanding business and tricks to know your market position in the next article - http://fromthediaryofmentor.blogspot.in/2012/02/top-10-indicators-to-assess-your.html

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10 suggestions for new start-ups and entrepreneurs

Find out a market which has growth potential

Move out of your comfort zone

Keep your expenses low

Don't get spread too thin managing multiple aspects of business yourself

Manage and maintain your account book and project portfolio from the get go

Strategies need to be translated into achievable numbers 

Create flexible business model to adapt to changing business dynamics and accommodate initial business errors

Continuously educate yourself - industry update, best seller books, emerging business strategies, and upcoming technology

You cannot afford to wait for launch of your product or service till its 100% satisfactory; otherwise you will be too late for the market

Don't simply imitate leaders in your field, give your own unique and valuable input- don't pretend to be someone else

To know what’s common between successful business leaders see the following article - http://fromthediaryofmentor.blogspot.in/2012/02/what-is-common-between-successful.html

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