You should know as much as possible about your every customer - Beforehand
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Respect your prospective customer - Even if its 5 year kid
You can't satisfy every customer - But you have to deal with it somehow
Single point assurance - Customer is not supposed to run from one desk to other, it’s your job
You need to make sure the problem of customer has been solved - Before customer asking twice
Either job is done or apology for delay - No need to justify the delay
Learn about the top 5 problems faced by new startups in providing customer service here - http://fromthediaryofmentor.blogspot.in/2012/02/top-5-problems-faced-by-new-business.html
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