Why you need to have a Vision for your business

What is Vision?

Vision is a macro level perspective of your future business direction. It is summary of what all you are committed to provide through business and where you see your business years down the line. A strong vision should be capable of conveying the core capability and commitment in a string of few words.

Why need to have Vision?

It gives a direction to your vision

Helps you, your business partners and your employees keep focused and keep going in difficult times

Vision directly interacts with customers and helps make brand image

It helps orient different projects and assignments in the desired direction acting as a common tying element

Represents company culture

It’s a sticky element that lingers on to the memory of customers and help in word of mouth publicity 

To survive the tough business competition you should learn how to deal with business competition, discussed in the following article - http://fromthediaryofmentor.blogspot.in/2012/03/how-to-deal-with-business-competition.html

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