Some tricks of the tech-trade for service delivery business-

You need to have strong data base (single largest qualification criteria) of all the existing and future prospective clients, (let it grow)


You need to track your transactions using behavioral tracking software/ systems, 


Understanding nature of customers in terms of frequency, choice of product, etc.. and offer similar promotional products and services 


Technology will help provide tailored service experience to individual customers.


It will help you make loyal customers by exceeding there expectations, every time they come back to you


Word of mouth Publicity

Learn about the top 5 problems faced by new startups in providing customer service here - http://fromthediaryofmentor.blogspot.in/2012/02/top-5-problems-faced-by-new-business.html

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Tricks of public relation - Workshop & Seminars

Attend every seminar and workshop in the city for first few years

Find out frequent faces of your industry attending seminars & workshop

Find out more about those influential personalities

Go ahead and introduce yourself - no matter how brief is the conversation

Do not forget to exchange business cards

Do write a customised mail to each of them within a week

Appreciate what they said or delivered in the presentation, or just thank them for their time

Do not let them forget you - keep posting mails appreciating their latest venture - also join them on Linkedin

Keep in touch

Your target is to be a recognized face in the crowd of thousands standing with the people you appreciated in your business startup days.

View top 10 suggestions for new startups and entrepreneurs, in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/10-suggestions-for-new-start-ups-and.html

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Expand your business through Top 10 QR Code promotion approaches

QR Code holds immense marketing potential through both virtual online as well as physical world. Most of us know the tricks on online marketing and promotion. Promotion through QR codes are relatively new compared to online community and holds innumerable and ever new possibilities based on creativity on individuals and companies, some of these less explored or unexplored vistas of QR code promotion and marketing can be as follows.

QR code on product itself - helps educate customers about the product and company

Compulsory QR coding on Company brochures & pamphlets - promotion through workshop seminar pamphlets distribution

Integrating QR Code in company Business card of all the employees - minimalistic power packed business card

Cross company promotion through QR code- leveraging advantage of extended companies

QR codes on company owned vehicles/ fleets- promoting business wherever it goes

QR codes on Corporate gift items - Festive QR coding

QR billboards - for product promotion and company brand image 

QR Countdown timer at strategic locations - for public events, sports events, new year etc.

QR Sculpture and furniture for your office

QR coding art - creating eye catching QR codes with variation (which is possible without losing the code quality)  

Learn how to promote your business through Public Relation (PR) in the next article - http://fromthediaryofmentor.blogspot.in/2012/02/tricks-of-public-relation-workshop.html

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Never miss a Business Opportunity again

Never say No to any opportunity - if it aligns with your company vision

Never say No to any opportunity - no matter how challenging is the work

You should be either able to accomplish the work or should be able to convince the client to modify the nature and scope of work itself, - Just don't give up

Learn to operate in adverse financial situations- know where to cut the cost without compromising the quality of work- learn to bootstrap, learn to scale down when needed

Prove one now secure one for future - win the trust of client by accomplishing given project well and don't hesitate to ask for another project in advance from client

There are ways and means to accomplish the job - for each part of work where you lack expertise; there are people to help you out in those areas.

Be always ready with several versions of Business Plan, for different prospective clients

You should have a scalable, flexible and realistic business plan  

Learn best ways to make a realistic business Plan, here http://fromthediaryofmentor.blogspot.in/2012/02/how-to-keep-business-proposal-and.html

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One page Business Philosophy

You should be able to summaries each component of your business for clarity, simplicity and understanding, though you can keep the details of business components for further reference.

One page Vision and Goal to guide the company

One page Target to drive the company

One page ever ready Business Plan to expand the client base

One page of Company Policy to guide the employee

One page Company Culture for uniformity

Know “why your Business needs to have a Vision” in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/why-you-need-to-have-vision-for-your.html

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Business on the go - Ever ready entrepreneur

Always be dressed and presentable in business hours and beyond - 

  *You are the image of your company

  * Well dressed look increases your confidence level
 - Let the people enjoy your company and presentable personality 

Always keep your plug and play USB storage device with you-

                                You never know when is the next presentation

·                            You don't want to lose that precious new client  

·                             Keep Your Company information / proposal ready in different format

·                            Keep your company profile presentation updated

Keep your business relevant numbers and information at your fingertips

Keep one page profile/ project summary with you 

Learn tricks of “one page” business success strategies in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/one-page-business-philosophy.html

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How to keep business proposal and project schedule realistic

It's easy to get swayed away by sheer numbers - do regular reality check

Don't get overenthusiastic with numbers - get your numbers validated by partners / trusted others

Overall business plan should make sense to your over-skeptical clients

Keep all the odd possibilities in mind while preparing project time schedule 

Business strategies should reflect in numbers and should complement each other

Try to foresee all the future obstacles and keep the time schedule flexible enough to accommodate the time lost due to this obstacle

Learn how and why to use Mindmapping tools which helps you streamline your business and makes your business plans realistic- http://fromthediaryofmentor.blogspot.in/2012/02/why-entrepreneur-should-start.html

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Rock bottom price strategy for startups

Do you really need to buy those fancy stuffs for your business?

Know when is the right time to buy and from where to buy

Attend auctions to get stuffs at rock bottom prices during down time

Make business out of your existing business byproduct

Create a network of information channel

Keep track of your expenditure

Optimise your budget, review it, optimise it once again to arrive at realistic needs

Bootstrapping wherever possible 

Learn to operate with minimums financial resources in business career at least once - for experience sake 

Learn to negotiate well.

Learn How to leverage your business in 7 easy ways in the following article- http://fromthediaryofmentor.blogspot.in/2012/02/how-to-leverage-your-business-in-7-easy.html

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