Showing posts with label Public Relation. Show all posts
Showing posts with label Public Relation. Show all posts

Tuesday, 20 March 2012

How to earn money fast and how about a second job?

There are no shortcuts as such to earn money fast, but there are ways and tricks to enhance the possibilities and probability of earning money faster than business as usual. It needs hard work and determination backed by industry knowledge. You need to choose an industry, which is your area of interest, but be cautious to choose an industry which has either future growth potential or proven good track record.  One has to be persistence with a touch of patience, but should be ready as well to take the risk.



Risk has to be calculated and you should not put everything at stake in one go. One should be ready with a realistic backup plan as well. 

One suggestion for people with regular job who are also aspiring future entrepreneur is that you should expand your knowledge base in your future business area while you are continuing your day job and you can also expand your area of operation, may be a secondary income apart from your day job either in your chosen field or through, blogging, affiliate marketing, writing, freelance job etc. to support your dream. When there is a regular and sufficient income from your second job you can either continue with your second job with continuously reinventing your strategies or you can switch your job for a full-fledged launch of personal business. 

Learn how to materialise every Business Opportunity which comes your way in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/never-miss-business-opportunity-again.html

How to motivate your sales team

There is no predefined highest achievable target when it comes to sales and it varies from product to product and service to service, so there is always some scope of improvement, but one can always push the target further and chase it, which should be further backed by rewards and incentive through company policy to motivate the sales team, Chasing an apparently difficult target gives a thrill and help keep the team and employees positively charged. Motivation can surely help. One can try short term training program or organizing a workshop by influential and motivating mentor in said field.

To know what’s common between successful business leaders see the following article http://fromthediaryofmentor.blogspot.in/2012/02/what-is-common-between-successful.html

Saturday, 10 March 2012

What should be the "Medium-term Targets" of online business startups?

Getting recognized and getting positive publicity in virtual world is much easier than the physical market domain and every startup should utilise the marketing and brand building advantages of virtual world

They need to get established as a brand in the period of 3-5 years nationally while spreading its presence globally.

They need to get noticed and get compared with some of the big companies in their industry, due to their uniqueness, innovation and great services, if not on financial parameter.

They need to expand their business in term of manpower in this growth period, they need to hire and retain faithful employees to share workload so that they can focus on larger picture

They need to start leveraging their business through synergy with similar business possibilities, like expanding their product base,

They should have a long list of loyal clients and repeat customers by now-  list length will depend on niche, demand and competition

They should have even longer list of prospective clients by now, 50 to100 or more depending, niche, location, demands etc.

They should definitely get coverage by both social and print media in the period of 3-5 years either for their contribution to that particular industry or for their unique approach, product or services, or at least for some good reason. Its very important for brand positioning.

Learn about Long-term Targets of an online business and startups http://fromthediaryofmentor.blogspot.in/2012/03/what-should-be-long-term-targets-of.html

Wednesday, 29 February 2012

Some tricks of the tech-trade for service delivery business-

You need to have strong data base (single largest qualification criteria) of all the existing and future prospective clients, (let it grow)


You need to track your transactions using behavioral tracking software/ systems, 


Understanding nature of customers in terms of frequency, choice of product, etc.. and offer similar promotional products and services 


Technology will help provide tailored service experience to individual customers.


It will help you make loyal customers by exceeding there expectations, every time they come back to you


Word of mouth Publicity



Learn about the top 5 problems faced by new startups in providing customer service here - http://fromthediaryofmentor.blogspot.in/2012/02/top-5-problems-faced-by-new-business.html

Thursday, 23 February 2012

Tricks of public relation - Workshop & Seminars

Attend every seminar and workshop in the city for first few years

Find out frequent faces of your industry attending seminars & workshop

Find out more about those influential personalities

Go ahead and introduce yourself - no matter how brief is the conversation

Do not forget to exchange business cards

Do write a customised mail to each of them within a week

Appreciate what they said or delivered in the presentation, or just thank them for their time

Do not let them forget you - keep posting mails appreciating their latest venture - also join them on Linkedin

Keep in touch

Your target is to be a recognized face in the crowd of thousands standing with the people you appreciated in your business startup days.




View top 10 suggestions for new startups and entrepreneurs, in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/10-suggestions-for-new-start-ups-and.html

Tuesday, 21 February 2012

Never miss a Business Opportunity again

Never say No to any opportunity - if it aligns with your company vision

Never say No to any opportunity - no matter how challenging is the work





You should be either able to accomplish the work or should be able to convince the client to modify the nature and scope of work itself, - Just don't give up

Learn to operate in adverse financial situations- know where to cut the cost without compromising the quality of work- learn to bootstrap, learn to scale down when needed

Prove one now secure one for future - win the trust of client by accomplishing given project well and don't hesitate to ask for another project in advance from client

There are ways and means to accomplish the job - for each part of work where you lack expertise; there are people to help you out in those areas.



Be always ready with several versions of Business Plan, for different prospective clients
You should have a scalable, flexible and realistic business plan  

Learn best ways to make a realistic business Plan, here http://fromthediaryofmentor.blogspot.in/2012/02/how-to-keep-business-proposal-and.html

One page Business Philosophy

You should be able to summaries each component of your business for clarity, simplicity and understanding, though you can keep the details of business components for further reference.

One page Vision and Goal to guide the company

One page Target to drive the company


One page ever ready Business Plan to expand the client base

One page of Company Policy to guide the employee

One page Company Culture for uniformity



Know “why your Business needs to have a Vision” in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/why-you-need-to-have-vision-for-your.html




Friday, 10 February 2012

Business on the go - Ever ready entrepreneur

Always be dressed and presentable in business hours and beyond - 




  *You are the image of your company
  * Well dressed look increases your confidence level
 - Let the people enjoy your company and presentable personality 




Always keep your plug and play USB storage device with you-

                                You never know when is the next presentation
·                            You don't want to lose that precious new client  
·                             Keep Your Company information / proposal ready in different format
·                            Keep your company profile presentation updated

Keep your business relevant numbers and information at your fingertips

Keep one page profile/ project summary with you 



Learn tricks of “one page” business success strategies in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/one-page-business-philosophy.html


How to keep business proposal and project schedule realistic

It's easy to get swayed away by sheer numbers - do regular reality check

Don't get overenthusiastic with numbers - get your numbers validated by partners / trusted others

Overall business plan should make sense to your over-skeptical clients



Keep all the odd possibilities in mind while preparing project time schedule 

Business strategies should reflect in numbers and should complement each other

Try to foresee all the future obstacles and keep the time schedule flexible enough to accommodate the time lost due to this obstacle



Learn how and why to use Mindmapping tools which helps you streamline your business and makes your business plans realistic- http://fromthediaryofmentor.blogspot.in/2012/02/why-entrepreneur-should-start.html


Monday, 6 February 2012

6 ways to improve your products and company image

Customer feedback and Input

Quick Online Survey - Hire a online survey firm, integrating quick poll form in your website etc.



Studying available online comments on forums, blogs etc.

Periodic company brand image makeover to keep pace with the marketShift in strategies, if needed

You need to hire best designers in industries - Bootstrapping other requirements if needed 



You will learn about what is the common success factor between all the business owners in the following article- http://fromthediaryofmentor.blogspot.in/2012/02/what-is-common-between-successful.html


Thursday, 2 February 2012

3 basic Thumbrule of hospitality and service industry

It all depends on front-end staff - they are the face of industry

It’s about 40% ambiance and 60% service and of course affordability cannot be ignored

Education and training makes a difference - you must be wondering why a 2 star hotel staff won't behave like a five star staff while both are human capital 










Learn about the top 5 problems faced by new startups in providing customer service here - http://fromthediaryofmentor.blogspot.in/2012/02/top-5-problems-faced-by-new-business.html