Why you should listen to Heart over Brain while making business decisions!

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Diversified strategies for a single task

It’s tough to survive in business if you can’t see the multiple ways to do the same thing. What if it’s a do or die situation and the only trick you knew to get this job done didn’t work? Leaving technical aspects apart for few situations, no matter how small or how big the task is, you should have more than one technique at your disposal to make things work in business. If you are not able to find the way out, seek help, you don’t have to go far; there must be someone in your team, in your office who will help you out, don’t hesitate don’t underestimate anyone. You want your job get done, don’t you?

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Talking about mentorship in this information liberalised world,

Apparently there are more mentors than seekers today. If you search for people on internet similar to you who want to make money, you will find lots of them but you will find even larger number of people willing to teach you how to make money even for free. And many of them are serious. Do it to believe it. 

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“Help your customer choose what you want them to choose”.

Some strategies to govern customer’s choices in your favor-

Provide multiple product option in the same category – e.g. same or similar energy drink in different colors, flavors and packaging in single cost bracket. Give them more options to choose.

Broaden your product line – Offer something which is perceived totally different from the existing product without expanding by leveraging your existing production and design capacity. Divert their attention to some other product from your line of product.

Start early – Your product should start targeting your prospective customers in its early interest phase, when children start choosing their own chocolate, when teenage start choosing their own spectacles, when a young couple start searching for their first car, when early grey-haired citizens start looking for investments. Approach early, either through target marketing or through mass promotion. 

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How to motivate your sales team

There is no predefined highest achievable target when it comes to sales and it varies from product to product and service to service, so there is always some scope of improvement, but one can always push the target further and chase it, which should be further backed by rewards and incentive through company policy to motivate the sales team, Chasing an apparently difficult target gives a thrill and help keep the team and employees positively charged. Motivation can surely help. One can try short term training program or organizing a workshop by influential and motivating mentor in said field.

To know what’s common between successful business leaders see the following article http://fromthediaryofmentor.blogspot.in/2012/02/what-is-common-between-successful.html

advantages-of-niche-marketing.html

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Business setbacks as measurement scale.

Setbacks are part and parcel of business dynamics, sometimes business has high growth momentum, at times its all time low . What is business without a little bit of thrill. Setback is the measurement of how much risk you take in business, its part of business thrill. If you didn't ever have setback probably you didn't take enough risk. Come out of your comfort zone and have courage to take risk. Calculate the risk, have a backup plan and go ahead. You can't wait till business plan is 100 percent perfect; otherwise you will be too late in the market. 

Learn what to do when things go wrong in Business here – http://fromthediaryofmentor.blogspot.in/2012/02/what-to-do-when-things-go-wrong-in.html

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Expand your business through Top 10 QR Code promotion approaches

QR Code holds immense marketing potential through both virtual online as well as physical world. Most of us know the tricks on online marketing and promotion. Promotion through QR codes are relatively new compared to online community and holds innumerable and ever new possibilities based on creativity on individuals and companies, some of these less explored or unexplored vistas of QR code promotion and marketing can be as follows.

QR code on product itself - helps educate customers about the product and company

Compulsory QR coding on Company brochures & pamphlets - promotion through workshop seminar pamphlets distribution

Integrating QR Code in company Business card of all the employees - minimalistic power packed business card

Cross company promotion through QR code- leveraging advantage of extended companies

QR codes on company owned vehicles/ fleets- promoting business wherever it goes

QR codes on Corporate gift items - Festive QR coding

QR billboards - for product promotion and company brand image 

QR Countdown timer at strategic locations - for public events, sports events, new year etc.

QR Sculpture and furniture for your office

QR coding art - creating eye catching QR codes with variation (which is possible without losing the code quality)  

Learn how to promote your business through Public Relation (PR) in the next article - http://fromthediaryofmentor.blogspot.in/2012/02/tricks-of-public-relation-workshop.html

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Rock bottom price strategy for startups

Do you really need to buy those fancy stuffs for your business?

Know when is the right time to buy and from where to buy

Attend auctions to get stuffs at rock bottom prices during down time

Make business out of your existing business byproduct

Create a network of information channel

Keep track of your expenditure

Optimise your budget, review it, optimise it once again to arrive at realistic needs

Bootstrapping wherever possible 

Learn to operate with minimums financial resources in business career at least once - for experience sake 

Learn to negotiate well.

Learn How to leverage your business in 7 easy ways in the following article- http://fromthediaryofmentor.blogspot.in/2012/02/how-to-leverage-your-business-in-7-easy.html

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