Showing posts with label Productise. Show all posts
Showing posts with label Productise. Show all posts

Wednesday, 20 June 2012

Expand intelligence and discard mediocrity


He was a talkative guy, his habit was to talk and interact, he kept talking, talking something or other, sometime funny mostly nonsense, thinking he is a charmer, thinking he is investing his time in expanding his network of friends and acquaintances, though he managed to make a long list of friends on social networking site, he occasionally got help as well when he needed, thinking all his efforts finally paid off. He was wrong!

What he lost? Though he somehow managed to expand his network and he is content, but due to his constant nonsense chattering he seriously lost the interest of a segment of intelligent breed of people, who are looking for people with substance around them. This guy might be a fun person to be around at times, might be good at mobilising few people, might have gained attention of people and bosses, but what he lost is enormous and irreversible. He chose to be submerged in mass mediocrity, losing companionship of intelligence.

Talking and interacting is a good idea, but you need to be utmost careful what you talk. Talk a lot but talk sensibly, talk content or lose interest. You got to choose carefully what you choose!!      

Tuesday, 20 March 2012

Key to TV Commercial business

TV commercials are highly competitive in nature and since viewers are getting more and more aware every day about the products, while being exposed to tempting products and offers of so many rival companies through different social media streams, one has to be very cautious while getting into TV commercial business. Few tips and question to ask yourself to get into TV commercial business -

Create a portfolio with different brands and products,

Focus on developing theme and script of your commercial no matter even if you are selling imaginary brands.

Test the commercials online through YouTube and different media channel.

Learn from the viewer’s feedback, re-launch the next version

It’s not just about what brand you choose to promote it’s about how you take an ordinary product and create a brand out of it.

It’s about how well you convey the message across to the audience, in that short period of time,

How sticky is your commercial, is it good enough for word of mouth publicity?

Does it have potential to go viral online?

Does it have wow factor?

Learn 25 Rules of success for business and online startups in the following article

Thursday, 1 March 2012

Reading bestsellers before it’s written

You can't really afford to wait till someone gets inspired or disappointed or elevated or frustrated from everyday life or everyday business and compiles vivid colorful stories and experiences to mesmerize you, writes it down, get it published and waits till it hits the chart of bestseller, and book goes viral. By the time you are reading the book on a business trip journey or on a lazy Sunday afternoon story is as old as the first inspiration of bestseller writer which might be as old as his or her childhood memory or a decade or a year or few months old. You know the lightning pace at which the world and technology is changing, strategies evolving, myths are made and broken, breakthrough happening and believes are shattered as well as strengthened. You can judge yourself the relevance of those consolidated ideas in form of literature at this moment. 

Why not to have a glimpse of what’s going on at present in the human psyche and interaction, their hopes and aspirations. Why to wait till some skilled author will compile all this for you. Why not to go and read the first hand experiences and aspirations and lessons of millions out there writing every bit of their mind, a collective real time literature of mankind on blogs and forums and websites. Just be wise enough to know which information to relevant and which to discard. 


Similar is the process to understand your business from customer’s point of view. Now learn how to build and sell brand image of your business in following article- http://fromthediaryofmentor.blogspot.in/2012/02/6-ways-to-improve-your-products-and.html

Why and how of customer service

Why customer service?

It helps you retain customers

Returning loyal customers


You get word of mouth publicity

If your product is same as your competitors, you should have something sort of service edge which will keep customers busy talking about


How to service?

Customized services

Deliver wow

Launching regular new products will keep customers busy and coming back


Learn what are the top problems faced by new business owners in providing customer service in the following post -http://fromthediaryofmentor.blogspot.in/2012/02/top-5-problems-faced-by-new-business.html

How to minimise obstacles between customer and product online

Give crisp and precise information regarding product or services

Provide customised information to repeat customer

Eliminate the membership and signup process for payment

Reduce the number of clicks from landing page to payment once and reduce it again

Using behavioral tracking software for optimised user experience

Create engaging audiovisual user interface

Induce surprise elements in the website to keep them stick to website till the payment is done



Learn about the top 5 problems faced by new startups in providing customer service here - http://fromthediaryofmentor.blogspot.in/2012/02/top-5-problems-faced-by-new-business.html


Thursday, 23 February 2012

Tricks of public relation - Workshop & Seminars

Attend every seminar and workshop in the city for first few years

Find out frequent faces of your industry attending seminars & workshop

Find out more about those influential personalities

Go ahead and introduce yourself - no matter how brief is the conversation

Do not forget to exchange business cards

Do write a customised mail to each of them within a week

Appreciate what they said or delivered in the presentation, or just thank them for their time

Do not let them forget you - keep posting mails appreciating their latest venture - also join them on Linkedin

Keep in touch

Your target is to be a recognized face in the crowd of thousands standing with the people you appreciated in your business startup days.




View top 10 suggestions for new startups and entrepreneurs, in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/10-suggestions-for-new-start-ups-and.html

Tuesday, 21 February 2012

One page Business Philosophy

You should be able to summaries each component of your business for clarity, simplicity and understanding, though you can keep the details of business components for further reference.

One page Vision and Goal to guide the company

One page Target to drive the company


One page ever ready Business Plan to expand the client base

One page of Company Policy to guide the employee

One page Company Culture for uniformity



Know “why your Business needs to have a Vision” in the following post - http://fromthediaryofmentor.blogspot.in/2012/02/why-you-need-to-have-vision-for-your.html




Monday, 6 February 2012

How to leverage your business in 7 easy ways

Find out other similar area of business expansion

Create and maintain a synergy between these businesses

Cross-promote your products using products complimenting to each other through your different business

Faster service and turn-around time using business process re-engineering






Automate as many services and process as possible - Auto reply, FAQ etc.

Utilize Social media potential

Outsource time consuming complicated processes with predefined operating procedure"



You should learn how much value you have created for yourself through your expanding business and tricks to know your market position in the next article - http://fromthediaryofmentor.blogspot.in/2012/02/top-10-indicators-to-assess-your.html


10 suggestions for new start-ups and entrepreneurs

Find out a market which has growth potential

Move out of your comfort zone

Keep your expenses low



Don't get spread too thin managing multiple aspects of business yourself

Manage and maintain your account book and project portfolio from the get go

Strategies need to be translated into achievable numbers 

Create flexible business model to adapt to changing business dynamics and accommodate initial business errors

Continuously educate yourself - industry update, best seller books, emerging business strategies, and upcoming technology

You cannot afford to wait for launch of your product or service till its 100% satisfactory; otherwise you will be too late for the market

Don't simply imitate leaders in your field, give your own unique and valuable input- don't pretend to be someone else



To know what’s common between successful business leaders see the following article - http://fromthediaryofmentor.blogspot.in/2012/02/what-is-common-between-successful.html