Tuesday 20 March 2012

How to choose Best Name for your Business

Words are loaded with emotions; also, same word holds different meaning for different region, community, age group, audience, ethnic groups, etc.  There is much competition in the industry as well and most of the first few names which come into your mind for your business or company are already occupied, web domains are already registered, you will find hundreds of similar names already in use. Company name also attracts legal attention, copyright and similar issues. So, one has to be very careful while choosing a name for their company.

Name signifies a lot about a lot many things, like the nature of business, geographic presence, direction of business, attitude of company etc.

Choose a name which is distinctly unique, may be a combination of few words or derived from them, but be careful to choose words from mainstream industry, so that it makes some sense to a layman or your target customers

Create a name which is global in its appeal even if you start local, because you might have to go global if future.

You can also choose a name which is derived from the very core of historical and cultural treasure of the region where you have launched your business, signifying its root.

Come up with a name with which people can relate themselves.

Choose a name which is easy to remember and has potential for word of mouth publicity.

Choose a name which is positive is its appeal.

Understand the legality of your business, choose your business name and content which is unique and does not attract legal notice. You can consult a lawyer or accounts consultants for further legal and procedural guidance.

Learn 25 Rules of success for business and online startups in the following article

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