Getting recognized and getting positive publicity in virtual world is much easier than the physical market domain and every startup should utilise the marketing and brand building advantages of virtual world
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They need to get established as a brand in the period of 3-5 years nationally while spreading its presence globally.
They need to get noticed and get compared with some of the big companies in their industry, due to their uniqueness, innovation and great services, if not on financial parameter.
They need to expand their business in term of manpower in this growth period, they need to hire and retain faithful employees to share workload so that they can focus on larger picture
They need to start leveraging their business through synergy with similar business possibilities, like expanding their product base,
They should have a long list of loyal clients and repeat customers by now- list length will depend on niche, demand and competition
They should have even longer list of prospective clients by now, 50 to100 or more depending, niche, location, demands etc.
They should definitely get coverage by both social and print media in the period of 3-5 years either for their contribution to that particular industry or for their unique approach, product or services, or at least for some good reason. Its very important for brand positioning.
Learn about Long-term Targets of an online business and startups
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