“Help your customer choose what you want them to choose”.

Some strategies to govern customer’s choices in your favor-

Provide multiple product option in the same category – e.g. same or similar energy drink in different colors, flavors and packaging in single cost bracket. Give them more options to choose.

Broaden your product line – Offer something which is perceived totally different from the existing product without expanding by leveraging your existing production and design capacity. Divert their attention to some other product from your line of product.

Start early – Your product should start targeting your prospective customers in its early interest phase, when children start choosing their own chocolate, when teenage start choosing their own spectacles, when a young couple start searching for their first car, when early grey-haired citizens start looking for investments. Approach early, either through target marketing or through mass promotion. 

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