Why customer service?
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It helps you retain customers
Returning loyal customers
You get word of mouth publicity
If your product is same as your competitors, you should have something sort of service edge which will keep customers busy talking about
How to service?
Customized services
Deliver wow
Launching regular new products will keep customers busy and coming back
Learn what are the top problems faced by new business owners in providing customer service in the following post -http://fromthediaryofmentor.blogspot.in/2012/02/top-5-problems-faced-by-new-business.html
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