There are two choices you make every now and then - either you like something of you don’t. You tend to retain what you like while discarding what you don’t like. It’s same with products, but more prominently practiced because of innumerable options available in market competing for the same position and segment by different brands.You pick up a soft drink, energy drink or similar kind when you are a kid or teenage- either you like it or you simply don’t. If you like it, you like its color, flavor, smell, you associate it with some nice memory, you link it with some vague memory of an advertisement which you saw long back, you associate that wonderful experience of having that chilled soft drink and that cozy or adventurous environment, and you become a lifelong brand ambassador of that product. Now onwards you will pick up that same drink brand every time in future, given a choice. May be silent or talkative brand ambassador but a lifelong repeat customer for sure.
Now your job as a company or manufacturer or promoter is to help your customer choose products offered by you. How will you do that? We will see some strategies regarding that in the following upcoming post called “Help your customer choose what you want them to choose”.
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